Pokémon NO or Pokémon GO

Anyone who has a pulse and can fog a mirror has witnessed the phenomenal arrival of Pokémon GO in all walks of their lives. Here are some recent statistics about Pokémon GO:

  • #1 and Counting: Pokémon GO hit 100 million installs worldwide the first weekend of August. The game reached 50 million Android downloads in record time —     19 days — shattering the old mark of 50 million downloads in 77 days. Apple reported that Pokémon GO earned the most downloads ever on the App Store during a launch week! And what about the money? Pokémon GO has now reached daily revenues of more than $10 million dollars.
  • 21,000,000: This is the number of daily active users of Pokémon GO in the U.S. as estimated by Survey Monkey. If accurate, this makes Pokémon GO the most popular mobile game in U.S. history, but it’s not just rival games that GO has eclipsed. By some estimates, GO is overtaking the world’s biggest social networks too. On Android, at least, the game is now bigger than Twitter. And just to be clear: this is just the U.S.
  • $23 billion: That’s how much Nintendo’s value soared by in the weeks after the release of Pokémon GO, an increase of 120%, as demand for stock reached the same levels of hype as the game itself. This marks the single biggest jump in the company’s fortunes since the 1980s, and for a moment, even helped Nintendo surpass rival Sony in value, an astonishing feat given the sales share of its Wii U console versus the mighty PlayStation 4.

Given the above statistics every MNO should be asking:

  1. How much data traffic does Pokémon GO add to my network?
  2. How popular is Pokémon GO with my current subscriber base?
  3. How bandwidth intensive is Pokémon GO relative to other protocols on my network (e.g., Netflix, YouTube, etc.)?
  4. How can we turn this phenomenon into a win for our business?  (Where a “win” is defined to mean incremental revenue and/or the ability to reduce churn.)

If you don’t have the requisite traffic analysis and management platform to answer the first three questions, then your only options are to do nothing, or to create new Pokémon GO data plans and hope you don’t clog your network with traffic you can’t handle. In the best case, you will generate a flood of calls to your support center or in the worse case, increase subscriber churn-and no MNO wants either of those outcomes.

ClearSky’s Total Traffic Manager (TTM) can answer the first three questions for you and much more. If you already use ClearSky’s TTM service, great! We’re eager to help you analyze your Pokémon GO data traffic. If not, please call us and we’ll help you decide if you should Pokémon NO or Pokémon GO!

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